Research

This step is used to collect the information needed to establish a framework for our design effort. This step might involve gathering information on competitors or competing products. Or investigating techniques or technology that might speed the design process. Perhaps we gather logo samples in your industry to establish the proper look for your identity or brand. Interviews, company history research, review of past or parallel efforts within your organization may also be helpful during the design process. The goal is to be thoroughly prepared to deliver an efficient, productive and successful design effort.